BCG matrix(BCG矩陣)是什么_2023年ACCA考試APM知識點
你若堅持，定會發(fā)光。時間是所向披靡的武器，它能集腋成裘，也能聚沙成塔，將人生的不可能都變成可能。acca考試共考15門，考生通過13門才能獲得領取ACCA證書的資格。今天整理了APM科目BCG matrix(BCG矩陣)知識點，準備參加考試的同學們來看看吧。
【內(nèi)容導航】
BCG matrix-BCG矩陣
【知識點】
BCG matrix-BCG矩陣
BCG matrix-BCG矩陣
(a) Stars
These are products or services with a high share of a high growth market.
In the short term, they require expenditure in excess of cash generated to maintain relative market position.
However, they promise high returns in the future.
(b) A question mark
This is a product in a high growth market, but holding a relatively low market share.
Considerable expenditure may be required to turn a problem child into a rising star, consequently they tend to be poor cash generators and show a negative cash flow.
(c) Cash cows
These products/services hold a high share of a low growth, mature market.
They generate more cash than they incur, and finance growth of rising stars and question marks/problem children.
(d) A dog
This is a product with a low share of a low growth market.
Unless the trend can be reversed, they should be allowed to die off.
如果你沒有特別幸運，那請你特別努力。以上就是東奧小編為大家整理的APM科目考試知識點了，距離3月份acca考試時間已經(jīng)越來越近，大家一定要合理安排好自己的備考時間，制定好學習計劃。
注：以上來自李亞婷老師基礎精講班第4講
(本文為東奧會計在線原創(chuàng)文章，僅供考生學習使用，禁止任何形式的轉(zhuǎn)載)
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